The season seems to revolve around gifting to others, whether it is buying gifts for family and friends or anyone. The holidays are a prime time, treating yourself and loved ones to brand new chocolates, birthday cakes, retreats, and other any gifting items in Qatar. Evolving the current trends, Middle east region, especially the Qatar market is growing four times quicker than retail as a whole, the market targets half of all retail growth before the FIFA world cup starts in Qatar.
“Not surprise, MENA market is worth around QAR 30 billion, with enough more space to grow more. “
  e commerce market size qatar Considering the ecommerce industry, MENA region’s sales can be divided to different categories like electronics, grocery, fashion, beauty etc, in which electronics sector leads in the sales with Mobile Phones boosting its revenue. As we see in the process, the culture in upgrading to new phones and an abundance of wide selection in the market with attractive process help in the purchase. The change in the market continues from Cash on Delivery (COD) to online payment, the survey shows. On an average, a normal Qatar online shopper spends QAR 500.00 in one bucket of purchase in the ecommerce, which is good ratio with other major countries in the market.  

Now, how’s gifting industry rising?

  According to the CNBC report, shoppers now prefer a gifting method when while sending gifts to others rather than just a courier box. This extends to gift in the occasions like Birthday, Anniversary, Engagement, Baby shower, Get well, Graduation, Ramadan & Eid celebrations, Christmas, Job promotions Valentines day, Wedding and even for the Qatar National Day and Qatar National Sports Day. The gifts include Chocolates, Perfumes, Flowers, Electronics, Video Games, Cakes, Souvenirs, Baby Gifts, Watches, Cosmetics, Jewelry Sunglasses and Fashion Clothes too. When we look around Social media, the self-gifting trend also grown over the years, in fact it lets the manufacturers to discover what people buy for themselves. potential of gifting Qatar Sogha Qatar identifies the potential of gifting options as packaging is a powerful tool to ensure the products consistently outshine the personal experience of receiver. Sogha Qatar has partnered with multiple brands to have seamless experience of gifting within our ecommerce platform through website and mobile application, which incorporate its expertise in gifting and packaging that enhance to create maximum stand out appeal of the product.